When Working With Leads From A High Quality Lead Generation Company?

Scene:
You’re sitting on perhaps 200 leads you JUST got from a highly recommended lead generation company. (Here’s how to hook into an established group we’ve respected for 6 years that’s offering maxout.com readers a special leads promotion)

OK. Pretend you’ve done a co-op leads deal and your new recruit also has a list of 200 names.

Mistake #1: Completely overestimating the likely response

Picture this: Your new baby calls 7 people, none of whom are any good for the business. Or not home. Plus one major pukey. Your recruit calls you, depressed and mad:

“Hey these leads aren’t any good! None of these people want this thing! What did you tell me to buy these stupid leads for?”

Fix for mistake #1

KNOW and tell everyone the odds. BEFORE they do ANY reaching out method, be it warm market or cold.

Here’s how. Pose this question to EVERYONE doing the business right at the beginning of the recruiting campaign.

What Percent Of The People Out There Have What It Takes To Make It In A Business Of Their Own?

Did you know that MOST people will say: 1-5% or in that range. And they’re right. 1-5% are the best numbers we know. ALL experienced networkers agree. So do experienced real estate brokers, experienced commission sales people of ALL kinds, dot-com founders, and anyone else in a business whose success depends totally on the efforts put forth by the people themselves, plus others they get to join them in their mission.

So, therefore, out of say 100 leads, if someone’s having a bad hair day, how many people on the list would have what it takes? What’s ONE PERCENT of 100?

Ouch.

And how many would NOT have what it takes, or are just NOT A RIGHT ONE?
Double ugh. But better to know the truth up front, yes?

STEP one to surviving the process of wading through the ‘wrong ones’.

Teach the mission to ALL your precious people:

Find People For Whom It's The Right Thing To Be Doing Now. No One Else.

That means, no more recruiting anyone you have to drag across the finish line. Or, across the starting line. They can most certainly try and drag everyone. But ask your people: Do you want it in your lifetime? Or do you want to do therapy?

So convey to them the odds immediately upon starting the campaign. So they don’t think THEY have a problem or BO, or that the leads are no good. Both FALSE assumptions that cause people to quit with a bad taste. Entirely unnecessary.

Mistake #2: No One Told Anyone. If Not Today, Tomorrow

How many times does McDonald’s advertise on TV? You’d think by now EVERYONE knows about McDonald’s, right? And yet they KEEP RIGHT ON ADVERTISING each day, MANY TIMES a day. To ALL those prospects out there.

How come? Think they think someone out there does not know about McDonald’s??

Not hardly. ‘If not today, tomorrow, you’ll stop by.’ That’s the advertising strategy of all clever companies. If not today, tomorrow™. So they have to be there everyday, After all, what if today’s the day the ad pulls you in?

Direct marketing to quality leads is the same.

Buying leads once, and then no more, is like McDonald’s advertising once a year. Cheaper for them and you, for sure, but not effective. So, sophisticated network marketers have a direct marketing to prospects strategy that entails reaching out a little each day. That’s why quality leads sources, like MLMprospects offer standing orders of leads each week, or each month. So that the process of reaching out to good prospects is steady, consistent. Like McDonald’s. Every day a little.

Get Leads Here

Because: If not today, tomorrow™. You or someone in your group will come across that ‘right one.’ Remember, someone sponsored EVERY SINGLE BIG BANANA in your company. If not today, tomorrow.

How long? Well, McDonald’s has been advertising 30+ years. No one is saying YOU need to wait that long. But plan 6-12 months of regular doses of leads coming in each week, or each month. And reaching out to them a little each day for the next 6-12 months.

Remember. If not today, tomorrow. That’s when you or yours can expect to sponsor the next big banana in your company, in YOUR organization. Just like McDonald’s gets enough people dropping by to have become a multi-billion dollar enterprise by little exposures every day, many times a day.

Except, you don’t need as many people as McD’s does. No. You already know, don’t you, that top bananas in the successful companies have 1-4 people earning them 85-90% of that obnoxious income. See the Magic 1-4 in the Rules book.

Since chances are 1 in a 100 for finding a ‘right’ person, consider planning for a fixed number of leads coming in each week or each month.

Depending on how much time you plan to spend marketing your business, here’s what we suggest on the Blitz teams we’ve been running this past year:

Plan to get at least 1000-3000 leads from a quality source.

Then, spread them out over 6 months, say. Have them send you 100-300 leads a month for 6-12 months. More if you’re going faster. Same for your people.

After all, what if it works for you the way it works for others who know the dictum: If not today, tomorrow™ ?

Mistake #3: Saying Any Of The Five Worst Things To A Prospect.

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