Not many people know that the inspiration for Star Wars, George Lucas' fabulous movie series, came from the life work of Joseph Campbell. His monumental and awesome book, 'Hero with a Thousand Faces' is perhaps the best known work on mythology, and inspired much of the magic in the Star Wars story.

During the last two years of his life, Joe Campbell spent hundreds of hours at the Lucas ranch recording his life's findings, and many tidbits about Star Wars.

During one of these interviews on tape, with Bill Moyers, Mr. Moyers asks Mr. Campbell, nearly 80, this question. Remember that by now, Mr. Campbell, already world renowned, has spent almost 65 years doing nothing but learning about stories that define cultures, ancient to present.

Moyers: Why should we care about myths? What do they have to do with my life? Campbell: Go on and live your life as it is. It's a good life. YOU DON'T NEED THIS. I don't believe in being interested in subjects because it's said to be important and interesting. I BELIEVE IN BEING CAUGHT BY IT SOMEHOW OR OTHER. But you may find that with the proper introduction this subject will catch you. And so, what can it do for you when it DOES catch you?

When I heard those words, I played it several more times.

You don't need this. You don't have to be interested because someone says it's important and interesting. You have to be 'caught by it.'

And then...maybe the 'subject will catch you' if it's introduced properly.

Seems to me we can use all of this for our business.

How do we introduce the business (our subject) properly? So that it might 'catch' someone good for it?

Not with the 5 worst things, that's for sure.

Others may not be, nor should they be interested just because we think it's important for them, or for us. True, yes? Who hasn't learned that the hard way? They 'don't need it' enough. Their life is good enough, for them, whether you think so or not.

How to introduce it so a right one might be caught by it. Yes? Check out http://Banana Marketing.com/theheap.html and links there for suggestions that have worked in the past.

Then the finale: "What can it do for you when it does catch you?" What a wonderful question. Think?

So, do you have your stories ready? Of what the business had done for people that 'got caught by it'?

It's as though he was speaking to us all in those few key sentences.

Campbell is just such a hero himself to so many millions of people, including me. We might never have seen any Star Wars movies, to say nothing of his precious books. They are loved throughout the world for what they have taught us about each other, both the 'us' in the distant past and the many 'us' today around the world, different as we are.

To hear him say this in the twilight of his life, about his own work, was just stunning to me. So I thought of you. And here it is.